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Absa Corporate and Investment Banking

Invested in your story

Agency: Avatar

Description

Following Absa bank’s “Your story matters” brand repositioning in February 2024, we had to reposition the Corporate and Investment Banking side of the business for an entirely different audience: corporates and multinationals. To do this we developed a strategy centred on the concept of “Invested in your story” and demonstrated how Absa CIB is a trusted partner whose long-term commitment goes far beyond just transactions.

This professional campaign titled 'Invested in your story' was published in South Africa in August, 2024. It was created for the brand: Absa Corporate and Investment Banking, by ad agency: Avatar. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 2 months ago by Executive Creative Director: Darren of Avatar.

Credits

Chief Creative Officer: Philip Ireland
Executive Creative Director: Darren Kilfoil
Creative Director: Robert Slemer-Olsen
Copywriter: Darren Kilfoil; Lisa Bayliss
Art Director: Laura May-Vale; Novic Hader
Designer: Alecia Du toit
Director: Dean Blumberg

ADVERTISING

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