Description
Following Absa bank’s “Your story matters” brand repositioning in February 2024, we had to reposition the Corporate and Investment Banking side of the business for an entirely different audience: corporates and multinationals. To do this we developed a strategy centred on the concept of “Invested in your story” and demonstrated how Absa CIB is a trusted partner whose long-term commitment goes far beyond just transactions.
This professional campaign titled 'Invested in your story' was published in South Africa in August, 2024. It was created for the brand: Absa Corporate and Investment Banking, by ad agency: Avatar. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 2 months ago by Executive Creative Director: Darren of Avatar.
Credits
Chief Creative Officer: Philip Ireland
Executive Creative Director: Darren Kilfoil
Creative Director: Robert Slemer-Olsen
Copywriter: Darren Kilfoil; Lisa Bayliss
Art Director: Laura May-Vale; Novic Hader
Designer: Alecia Du toit
Director: Dean Blumberg