Description
The "Invest in your future" campaign, launched by eToro in Italy, directly addresses a key local insight: young Italians today often prioritize immediate goals like travel, weddings, and new cars, sometimes overlooking the importance of long-term financial planning. Recognizing this cultural focus, eToro developed a campaign that speaks to their aspirations while subtly shifting the focus towards future financial well-being.
In collaboration with Google, eToro has created a cross-media campaign spanning YouTube to national TV, fully powered by Google's advanced Veo2 AI video tool.
This professional campaign titled 'Invest in your future ' was published in Italy in May, 2025. It was created for the brand: eToro, by ad agency: eToro - In House. This Digital and Film media campaign is related to the Finance industry and contains 2 media assets. It was submitted 11 days ago by Head of Creative: Shay Chikotay of eToro.
Credits
eToro:
CMO: Nir Smulewicz
VP Marketing: Yannay Politi
Head of Creative: Shay Chikotay
Senior Art Director: Ella Krap Israel
Senior Creative Copywriter: Dror Rosenfeld
Marketing Operation Team Leader: Hila Shechter
Marketing Project Manager: Solveig Adrey, Shir Carmona Fiibish
Marketing manager IT: Nurith Terracina
Italian agency: Arena
AI artist: László Gaál
Music and mix: BIZI - Itay Swissa
Narration: Astral
Google team:
Video & Production Specialist: Adva Navon Banai
Industry Manager: Yarden Giladi
Data & Measurement Specialist: Eti Vaturi
Creative Lead: Eldad Weinberger
Google Cloud:
Enterprise Account Manager: Yevgeni Klushin
AI/ML customer engineering lead: Eilon Bar
