Description
For Workers’ Day, we created an ad that emphasizes the importance of rest and appreciation for hardworking individuals.
The creative direction features the line “Today, the hustle can wait,” paired with relatable visuals of work desks, files, and cityscapes, to convey the everyday grind that workers face.
By flipping the narrative, it encourages people to take a well-deserved pause, reminding them that health and rest are just as important as the hustle.
This campaign positions Medplus as a brand that not only cares for physical well-being but also champions balance, self-care, and recognition of workers’ contributions.
This professional campaign titled 'International Workers' Day' was published in Nigeria in May, 2025. It was created for the brand: Medplus Pharmacy, by ad agency: DMTCAgency. This Digital medium campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted 3 months ago by Account Lead: Olamide Oshinaya of DMTCAgency.
Credits
Advertising Agency: DMTCAgency
Chief Growth Officer: Ankush Chawla
Senior Account Manager: Akinyemi Akinnifesi
Account Manager: Ololade Oshinaya
Asst. Digital Account Manager: Naomi Olaoye
Copywriter: Irewole Adebiyi
Copy Lead: Chinedu Igbudu
Art Director: Stanley Nkasiobi
Approving Client: Dami Odogiyon
