Description
The leading satellite TV and IPTV platform Skylink became CANAL+ in the Czech Republic and Slovakia on 22 October 2026.
This transition marks a new milestone in CANAL+’s growth in Central Europe, bringing together under a single brand a comprehensive premium entertainment offering spanning television, streaming, movies, series, sports and local productions.
To support this transformation, BETC Paris has created two new films highlighting the tangible benefits that the arrival of CANAL+ brings to subscribers.
The campaign is built around two key pillars of the brand’s offering: sport on one side, and movies and series on the other.
This new phase of the CANAL+ rollout in Central Europe reflects the brand’s ongoing international expansion. Today present in nearly 70 countries across Africa, Europe and Asia, CANAL+ serves more than 40 million subscribers worldwide.
Produced by La Pac and directed by Tim Bullock, the campaign marks the third collaboration between the director, BETC Paris and CANAL+.
With these new films for Central Europe, CANAL+ reaffirms its ambition to make the very best entertainment accessible to all and to offer an ever-richer experience to subscribers wherever the brand continues to grow.
This professional campaign titled 'International Expansion Campaigns for Central Europe' was published in France in November, 2026. It was created for the brand: CANAL+, by ad agencies: BETC Paris and La Pac. This Film medium campaign is related to the TV and Streaming Promos industry and contains no media assets. It was submitted less than a minute ago.
