To launch their My Starbucks Rewards program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver. The latest from BBDO, Blast Radius and The Media Merchants allows users to reveal rewards by touching gold stars in an animated interface throughout the display.
View the installation on Vimeo: http://vimeo.com/30681933
This professional campaign titled 'Interactive Storefront' was published in Canada in October, 2011. It was created for the brand: Starbucks, by ad agency: BBDO. This Outdoor medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 12 years ago.
Creative Agency: BBDO, Toronto, Canada
Creative Agency: Blast Radius
Media Agency: Mediacom
Execution & Interactivity: The Media Merchants
Interface Development: Thinkingbox