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ACTION4

Inside Out

Agency: R Agency

Description

There is a very sad situation on our event market. Most Ukrainian event agencies have extremely low level of visual aesthetics and are known for outdated kitsch format products. It negatively affects the demand of event service, because it is very important for the client to have an event that is aesthetically pleasing to the eye and interesting in its content.
We noticed that right atmosphere helps people to show themselves from unusual and interesting sides. It formed the basis of the brand concept - releasing the emotions inside out.
The basis of our visual system is the principle of showing a traditionally unremarkable object, inside of which bright and interesting features are hidden.
Now, contacting us, the client is sure that everything will be inexpressibly beautiful done.

This professional campaign titled 'Inside Out' was published in Ukraine in September, 2018. It was created for the brand: ACTION4, by ad agency: R Agency. This Design medium campaign contains 2 media assets. It was submitted over 3 years ago.

Credits

Advertising Agency: R Agency, Kyiv, Ukraine
Creative Director / Art Director: Illia Anufrienko
Group Head: Dima Liutyi
Designers: Olena Kvitkovska, Alisa Mezhenska

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