ADVERTISING

Shivalik

Innovative billboard

Agency: Craywingz

Located at the entry of the Gift City

Moving Logo

Live Footage

Description

Ahmedabad-based developers Shivalik Group, who have been in the business since 1998, announced the launch of 4 new projects in Gujarat’s GIFT City with some panache. Using a 100 x 50 feet billboard, the asset features a replica of a construction crane along with the company’s logo which moves up and down over the image of a building, personifying urban development.

The inspiration behind our concept stems from a unique observation: every building prominently displays its developer's name on its facade.

This inspired us to creatively incorporate the name Shivalik into our outdoor advertising campaign, with a focus on a key element of construction—the crane.

Our main objective was to grab attention of investors while they enter the GIFT City and we wanted people to know that Shivalik is going to upgrade Gift City’s Skyline.

So With a moving motor that slides Shivalik logo at the top, proving that they have 25 years of legacy & sketch of iconic projects defining that they have 4 upcoming iconic projects that will upgrade GIFT Skyline.

We leveraged this construction icon, not just as a tool for building, but as a medium to elevate our brand literally to new heights.
Our main objective was to grab attention of investors while they enter the GIFT City and we wanted people to know that Shivalik is going to upgrade Gift City’s Skyline.

Moving Logo of Shivalik size of 12 feet height caught the eye of every visitors.

This professional campaign titled 'Innovative billboard ' was published in India in August, 2023. It was created for the brand: Shivalik, by ad agency: Craywingz. This OOH Outdoor medium campaign is related to the Real Estate industry and contains 5 media assets. It was submitted about 2 months ago by Pinkesh Panchal of Craywingz.

Credits

Advertising Agency: Craywingz
Concept : Pinkesh Panchal, Vandit Mehta
Design: Pinkesh Panchal
Execution: Nikhil Mehta (Brand Manager, Shivalik Group)

ADVERTISING

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