The 2006 Winter edition of FWMag became carbon free. Therefore, sustainability was the Sao Paulo Fashion Week's theme.
The ad was illustrated through cut-out letters that, obviously, required no ink at all.

This professional campaign titled 'Ink' was published on November 01, 2006. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 17 years ago.


Advertising Agency: Ag_407, Sao Paulo, Brazil
Creative Directors: André Felipe, Selma Navarro
Art Director: Andre Felipe
Copywriter: Pedro Braga



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