Kent Nutrition Group

You Know I Know

Agency: Nelson Schmidt


The “You Know I Know” campaign for Kent Nutrition Group’s Sentinel premium horse feed was born from a simple insight: nobody knows a horse better than its owner. While the competitive feed brands were all touting their product features, we focused on an owner’s deep connection with their horse’s inherent quirks and the secret language they share together. Famed animal photographer Barbara O’Brien perfectly captured the authentic, individual personalities of several horses, which we then paired to a distinguishable and memorable voice for the brand: the voice of the horse.

This professional campaign titled 'You Know I Know' was published in United States in May, 2023. It was created for the brand: Kent Nutrition Group, by ad agency: Nelson Schmidt. This Print medium campaign is related to the Pets industry and contains 4 media assets. It was submitted about 1 year ago by Chief Creative Officer: Mike Fredrick of Nelson Schmidt.


Advertising Agency: Nelson Schmidt
Chief Creative Officer: Mike Fredrick
Creative Director: Jeff Ericksen
Associate Creative Director: Sarah Hand
Designer: Anna Ward
Producer: Heather Mrotek
Photographer: Barbara O’Brien / Barbara O'Brien Photography


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