ADVERTISING

ING

ING Zing Savings Account for kids

Agency: JWT

Description

The Challenge: ING Vysya Bank has introduced a Savings Account that caters to kids, ING ZING. Our task was to communicate this message to all ING Bank customers as well as other bank account holders who frequent ING ATMs.
The Solution: Instead of creating a regular poster, we placed little kiddie ladders at the foot of all ING Bank ATM machines, suggesting the ATMs could be accessed easily by kids as well. We branded the ladder with Zing and also placed ING Zing leaflets in case they needed more information.
Result: The ATM ambient generated huge interest. Customers with kids called and walked into the bank to make more enquiries. This, along with the rest of the ZING campaign has resulted in more than 25,000 Zing customers since the product was launched in November 2010.

This professional campaign titled 'ING Zing Savings Account for kids' was published in India in November, 2010. It was created for the brand: ING, by ad agency: JWT. This Ambient medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 13 years ago.

Credits

Advertising Agency: JWT, Bangalore, India
Creative Director: Senthil Kumar
Art Director: Akshay Shetty
Copywriter: Rohan Kodialbail

ADVERTISING

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