ADVERTISING

IKEA

Inflation-Proof Products

Agencies: INGO INGO Stockholm

Description

Inflation is the rate of increase in prices over a given time period, which consequently raises the cost of living and declines the purchasing power. Given inflation’s global rise over the last few years, this complex macroeconomic concept became an everyday topic in the mainstream media.

In the UAE, prices for the furnishing sector rose in line with the country’s inflation rate. Within this context, Inflation-Proof Products was born. A selection of 80 IKEA’s most popular items whose price “just” remained unchanged, despite price increases across the industry verticals and the whole production chain. Increases that indeed forced the brand’s competitors to raise prices along the market’s rates, making The Inflation-Proof Products even more affordable.

Through a simple yet powerful comparison of each product’s price in the past, IKEA promoted this selection. Renovating the brand’s compromise with affordability and bringing to life the brand’s vision “To create an everyday life for the many people”, even in hard times.

The campaign was published on economic sections of important news outlets, social media, static and digital billboards across UAE and Qatar, and on in-store posters at IKEA. The timing and relevance of the message simply spread the campaign all over the internet.

This professional campaign titled 'Inflation-Proof Products' was published in Qatar and United Arab Emirates in February, 2023. It was created for the brand: IKEA, by ad agencies: INGO and INGO Stockholm. This Digital, OOH Outdoor, and Print media campaign is related to the Retail Services industry and contains 7 media assets. It was submitted over 1 year ago by Senior Copywriter: Fernando Montero of INGO Hamburg.

Credits

AGENCY: INGO The Agency

Creative Chairman: Dr. Stephan Vogel
Global CCO: Tobias Ahrens.
Creative Director: Tomás O’Gorman.
Senior Art Director: Nicolás López Bravo.
Senior Copywriter: Fernando Montero.
Sr. Graphic Designer: Kalle Garmark.
Jr. Art Director: Andrea Lopez-Boado.
Client Service Director: Andreas Engstrand

CLIENT: IKEA Al Futtaim

Carla Klumpenaar | GM Marketing, Communication & Interior Design.
IKEA United Arab Emirates, Qatar, Egypt and Oman

Salama Ahmed | Regional Communications Manager
IKEA United Arab Emirates, Qatar, Egypt and Oman

Dina Al Sahhar | Regional Marketing Manager
IKEA United Arab Emirates, Qatar, Egypt and Oman

Binita Roychowdhury | Regional Campaign & PR Leader |
IKEA United Arab Emirates, Qatar, Egypt and Oman

ADVERTISING

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