Jack Link's

For the real!

Agency: Brand New Agency


The campaign is driven by research that found when consumers were asked what the first beef jerky brand comes to mind, more than 60% said they ‘have no idea.’

A high-quality CM song with the theme of the rock spirit that pursues Real Spirit to deliver the critical message of Real Beef jerky.

The vocalist in the video shouts, “I don’t deal with lies anymore,” and cries out for “real jerky” with explosive singing skills. The lyrics describe the characteristics of Jack Link’s beef jerky, such as ‘REAL only when you study beef jerky for 150 years,’ and the band sings it seriously.

This professional campaign titled 'For the real!' was published in South Korea in November, 2022. It was created for the brand: Jack Link's, by ad agency: Brand New Agency. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: Brand new agency, Seoul
Production Company: Wepp


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