Ragusa is a traditional brand of chocolate made in Switzerland. It was invented over 75 years ago and is still made with the same recipe today. Ragusa is edgy – not just because of its angular shape but also because it always stayed true to itself over the decades. Authenticity therefore is at the core of the campaign celebrating the strong brand-personality of Ragusa as well as the everyday quirky traits of its customers that make them who they are. Ragusa is like all of us – not perfect, but idiosyncratic and full of character. In one word: incorrigible.
This professional campaign titled 'Incorrigible' was published in Switzerland in October, 2018. It was created for the brand: Ragusa, by ad agency: Serviceplan. This Film medium campaign is related to the Confectionery, Snacks industry and contains 4 media assets. It was submitted over 4 years ago.
Advertising Agency: Serviceplan, Zurich, Switzerland
Creative Directors: Simon Staub, Florian Birkner
Art Directors: Nadja Tandler, Daniel Hesse
Copywriters: Dieter Boller, Günter Zumbach
Director: John Grammatico
Production: Rosas and Co Films
Executive Creative Director: Raul Serrat
Strategy: Lisa Melnikova