Black Lives Matter

In one word

School: Miami Ad School


Wanting to respond to the recent tragedies in the news, and thinking about the fact that we, personally, will never be able to understand what it is like to be in a black individual’s shoes. But, we can open up the lines of communication.
We can start a dialog. So what better way to understand how they feel than to just ask?
We created posters that will be placed around the city that simply state, “What does it feel like to be black in America?”
It will have a blank area for people to add their response and then a hashtag #inoneword and #blackinamerica to allow it to be shared through social media such as twitter, Instagram, and Facebook site that will be created solely for this.
Our goal is to generate a response and allow people to begin to heal and communicate with one another…in one word.

This student campaign titled 'In one word' was published in United States in August, 2016. It was created for the brand: Black Lives Matter, by ad school: Miami Ad School. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 8 years ago.


Advertising School: Miami Ad School, Atlanta, USA
Art Director: Lauren Kimrey - Sanders
Copywriters: Lauren Kimrey - Sanders, Kaitlyn Clark


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