Description
With a strong belief in empowering women and helping them feel confident in their own skin, Mederma is on a mission to make its audience fall in love with themselves all over again. As we enter the month of love, it's time to show some extra love to the most important person in our lives - ourselves!
Self-love comes before anything else. So this month, and every month, we wanted our audience to treat their skin like their most cherished love.
With cheesy pickup lines that are not just for your crush, but for your skin as well, Mederma wants you to know that your skin deserves all the love and attention you can give it.
This professional campaign titled 'In love with my skin' was published in India in February, 2023. It was created for the brand: Mederma India, by ad agency: BEI Confluence. This Design and Digital media campaign is related to the Beauty and Pharmaceutical industries and contains 3 media assets. It was submitted about 2 years ago by Junior Copywriter: Musfira Wahab of BEI Confluence.
Credits
Advertising Agency (School): BEI Confluence, Delhi NCR, India
Creative Direction: Devraj Roy
Art Director: Pabitra Bag
Copywriter: Musfira Wahab
Client Servicing: Parul Rohatgi
