Tanec Praha

Impossible to describe, has to be experienced

Agency: ALTERNAUT collective


The International Dance Festival Tanec Praha celebrates 35 years of existence and is one of the largest cultural events in the Czech Republic. Every year it presents dozens of performances by local and international artists. The selection of authors focuses on non-traditional to experimental performances with a focus on current social issues. The emphasis on movement as a way of expressing emotions and story is one of the basic elements for the selection of performances.

The current campaign is based on the insight that the performances presented within the festival cannot be reproduced, but must be seen with your own eyes, felt with your own senses and experienced with your own skin.

This professional campaign titled 'Impossible to describe, has to be experienced' was published in Czechia in April, 2023. It was created for the brand: Tanec Praha, by ad agency: ALTERNAUT collective. This Design and Film media campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted 4 months ago by Roman Číhalík.


Creative director: Roman Číhalík
Photo / Art Direction: / Lenka Glisníková, Karolina Matušková
Produced by: ALTERNAUT collective
Cast: Eva Stará, Tereza Holubová, Radim Klásek
Producer/Director: Jiří Horenský
VFX, 3D, Grading, Miracles: Sebastian Baalbaki, Lucas Saidl & gang = Not Real
Dop: Filip Knoll
Costumes: Kateřina Hynková
Editor: Vojtěch Cvrkal
Music: Lazer Viking
Production Mngr.: Markéta Kosinová
Gaffer: Jaroslav Ďurčovič
1st AC: Matyáš Hroch
Runner: Filip Vedra


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