ADVERTISING

Hero Motocorp

Impaired Judgment - Old Lady, Impaired Judgment - Kid, Im...

Agency: JWT

Description

With recreational areas mushrooming fast and within easy accessibility of business parks and corporate offices, the culture of drinking, even on weekdays has seen an unprecedented rise. As have accidents, under the influence of alcohol. Realizing the gravity of the situation, Hero came up with a communication, compelling people to think twice before they drink and drive. A simple insight was employed - ‘alcohol impairs one's judgement’. The same was brought alive by a series of posters that show people physically twisted in a manner that one can’t tell in which direction they’re headed. Thus, challenging the complacency in people by urging them to think about the potential repercussions of their overconfidence.

This professional campaign titled 'Impaired Judgment - Old Lady, Impaired Judgment - Kid, Im...' was published in India in April, 2017. It was created for the brand: Hero Motocorp, by ad agency: JWT. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted almost 5 years ago.

Credits

Advertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Senthil Kumar
National Creative Director: Sambit Mohanty
Executive Creative Director / Senior Vice President: Amit Shankar
Creative Director / Art Director: Deepak Malhotra
Copywriter: Swati Tyagi
Photographer: Hormis Antony Tharakan
Production: Tript Dhawan

ADVERTISING

iStock Essentials

Funny Asian child girl playing w...

Artist: justocker

iStock Signature

Young Girl Superhero Running on ...

Artist: RichVintage

iStock Signature

4K Video Of Elementary Schoolboy...

Artist: selimaksan

iStock Essentials

Looping Superhero Doctors with W...

Artist: yogysic

iStock Signature

Armed Beautiful Crew

Artist: Devrimb

iStock Essentials

Businessman Superhero WIth Red C...

Artist: gorodenkoff

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.