Striking Lessons is born within this context as a project designed to meet the drivers of the future – even before they become drivers. A different and memorable first driving lesson, with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of dangerous driving.
This professional campaign titled 'Impact class' was published in Portugal in March, 2016. It was created for the brand: Brisa, by ad agency: Leo Burnett. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: Leo Burnett, Lisboa, Portugal
Executive Creative Director: Luciana Cani
Creative Director: Steve Colmar
Head of Art: Nuno Salvaterra
Art Director: Leonardo Pinheiro
Copywriter: Diogo Figueira
Design: José Gouveia
Production Director: Cristina Almeida
Director: Pedro Varela
Production Company: Stopline Films
Digital Production: Djomba
Social Media Management: Joana Duarte, Ruben Pardal