Imagine the Consequences

Favor Delivery has unveiled a new campaign to spotlight its enhanced H-E-B Now offering, which gives Texans access to H-E-B’s full in-store selection of groceries, specialty foods, and household items — delivered in as little as 45 minutes. Tapping into the all-too-familiar frustration of realising you’re missing that one key ingredient, the campaign reassures Texans that with Favor and H-E-B Now, they’ll never fall short on essentials again, whether it’s more salsa for dips or extra tortillas for tacos.

Created with global creative agency Preacher and director Ryan Ebner of ArtClass, the campaign leans into Favor’s trademark humour and Texan truths, set to the nostalgic anthem Here Without You by 3 Doors Down. It continues the brand’s popular How Texas Orders In platform, launched in 2023, with ads running across broadcast, CTV, and digital throughout football and holiday season in major markets including Greater Austin, Houston, Corpus Christi, San Antonio, and the Rio Grande Valley.