Aktion Baum


Agency: FRASER


1/3 of Germany's area (11.4 M hectares) is covered by forests. The official annual forest condition survey by the federal government shows that damages continue to be at a very high level. According to the Forest Condition Report 2022, only 1/5 of all trees in the country are healthy. Huge areas are dying before our eyes, 400,000 hectares – 3% of Germany's total forest area - in the past 4 years alone.

Areas of forests that were once green and full of life are in danger of becoming barren - quite a dystopian perspective on regions that Germans know from their immediate surroundings.

We created an AI-generated photo series, depicting perspectives of forest areas in different parts of the country - such as the Black Forest or the Bavarian Forest, forests in the Sauerland and Harz, the Taunus Forest, and the Strausberger Forest near Berlin - and showing how the AI imagines those areas will look like soon if no one does something about it, like for example planting more and healthier trees.

This professional campaign titled '/imagine...' was published in Germany in April, 2024. It was created for the brand: Aktion Baum, by ad agency: FRASER. This 360° medium campaign is related to the Public Interest industry and contains 5 media assets. It was submitted 29 days ago by ECD: Fernando Barbella of FRASER .


Advertising Agency: FRASER
Client: Aktion Baum

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