Description
Birra Moretti Sale di Mare took over Romania’s digital billboards with a larger-than-life anamorphic OOH campaign, likely the most extensive of its kind in the country.
Unfolding across six major cities, the 3D OOH activation turns billboards into seaside stages, inviting everyone to slow down and savour la dolce vita - with a pinch of Italian sea salt.
This professional campaign titled 'Il dolce far niente, on screen & in hand' was published in Romania in September, 2025. It was created for the brand: Birra Moretti, by ad agency: WINK Public Multimedia. This OOH Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 3 months ago by Content Specialist: Ana Maxineasa of WINK Public Multimedia.
Credits
Creative direction & production: WINK Public Multimedia
Art direction: Namogo
Media: dentsu Romania
