Description
IKEA is back with a third installment of Quebec-specific creative under its breakthrough brand platform, Ih-Ké-Ah. A new series of 15-second OLVs breaks a new set of humorous and relatable vignettes down into three-act narratives based on local onomatopoeias found in the brand name itself. The work follows the same formula as past creative: panning from a first-person perspective that shifts from the home (Ih), to in-store at IKEA (Ké), and back home (Ah).
This professional campaign titled 'IKEA Ih-Ké-Ah' was published in Canada in May, 2026. It was created for the brand: IKEA Canada, by ad agencies: Carat and Rethink. This campaign contains 5 media assets. It was submitted about 1 hour ago.
Credits
CREDITS - ENG
Title: Ih-Ké-Ah - Quebec Brand campaign 2026
Client: IKEA
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Xavier Blais
Creative Director: Jonathan Lavoie
Associate Creative Director: Nicolas Labbé
Art Director: Jean-Nicolas Duval, Victor Pierre
Copywriter: Nicolas Labbé, Laurent Tremblay
Producer: Edith Cayer
Studio Producer: Sarah Lee
Studio: Frederick Bailleul
Chief Strategy Officer: Sean McDonald
Head of Strategy: Pascal Routhier
Managing Director: Mélanie Châteauneuf
Account Director: Hélène Royer
Account Manager: Queenie See
Public Relations Director: Chenda McKissick
PR Coordinator: Christina Avril-Dieudonné
Date of First Appearance: May 18th 2026
Clients:
Jonelle Ricketts - Country Marketing Manager
Jacqueline Wark - Director of Marketing Communications
Nadia Kassam - Marketing Communications Specialist
Other Credits:
Video:
Production House: Nova Film
Producer: Dominik Beaulieu
Director: François Lallier
Production Designer: Jessie Dumaresq
Post-production:
Editing: Nova Film, Louis-Philippe Gagné
Post-production Audio:
Audio House: Circonflex
Photo:
Production House: L’Éloi, Éloi Beauchamp, Sarah-Claude Lauzier
Photographer: Gerardo Alcaine
Media: Carat
