If you hit and scratch, it’s covered
Description
The video, dedicated to Third-Party Liability (TPL) insurance, uses a blend of traditional and modern elements to capture the audience’s attention.
The campaign’s key message — “If you hit and scratch, it’s covered” — is brought to life visually through the dynamic movements of traditional Georgian dance.
At the center of the video is a Georgian dancer, whose footwork metaphorically represents the moment of contact between vehicles in a road incident (a “scratch” or minor collision).
Aldagi’s objective was to transform a complex financial product into a simple, emotionally engaging, and memorable experience for the audience.
This professional campaign titled 'If you hit and scratch, it’s covered' was published in Georgia in April, 2026. It was created for the brand: Aldagi, by ad agency: joyboy creative studio. This Content medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted about 1 hour ago.
Credits
Client: Aldagi
Marketing Director: Ketevan Maghalashvili
Content Marketer: Nika Shanava
Marketing Manager: Ani Kelauradze
Junior Marketer: Elene Tchankotadze
Creative Studio: JoyBoy
Creative Director: Giorgi Kvitatian
Executive Creative Director: Lasha D. Kotori
Senior Art Director: Luka Ivanidze
Senior Motion Designer: Ako Rekhviashvili
Designer / Typography: Giorgi Khardziani
Copywriter: Sopho Lominashvili
Art Director: Nutsa Kakulia
Account Manager: Nino Khristesiashvili
Creative Team: Shio Peikrishvili, Mariam Tepnadze, Mariam Kotishadze, Mariam Razmadze, Ani Melikjaniani
Production: Elixir Production Studio
Director: Dima Chkheidze
Director of Photography: Rati Gogatishvili
Producer: Nata Managadze
Production Manager: Achi Kevlishvili
Production Coordinator: Natashka Dobordzhginidze
Camera Assistant: Paata Gelashvili
Focus Puller: Manu Elijarashvili
Gaffer: Tsotne Marsagishvili
Lighting Crew: Giorgi Marsagishvili, Temo Eziashvili, Dato Saghrishvili, Goglika Lomidze
Casting: Nanuka Sioridze
Dancer: Lasha Mdzinarashvili
Makeup Artist: Nino Dashnian
Production Assistant: Vako Demetrashvili
Editing: Dima Chkheidze
Color Grading: Mindia Inasaridze
Sound Studio: Avira Sound
