All's well that ends well

In line with the brand’s new strategy, the update of the visual style was followed by a creative campaign that we developed in collaboration with JWT Metro. Based on the brand’s core message, “peace of mind” was initially considered as the campaign’s main slogan; however, after extensive discussions and deliberation, we decided to take the formulation in a more creative direction. This process led to the creation of the campaign message “The Ending Is Good,” developed together with the JWT Metro team.
An inherently rational product such as insurance is presented in a light, simple, and accessible way, making it easy to understand and appealing to a broad audience. The feedback we have received clearly confirms this approach.
Ketevan Magalashvili Chief Marketing Officer, Aldagi