This Holi, #SaveTheStrays.
Description
If the ROLES were REVERSED, a spec ad for PETA INDIA.
In India, the plight of street dogs remains a pressing issue, with countless incidents of harassment, beatings, and abuse at the hands of humans. Despite existing laws against animal cruelty, these incidents persist, casting a shadow over the well-being of our four-legged companions.
One particularly distressing occurrence unfolds annually during Holi, one of the nation's grandest festivals. While it is customary for people to joyfully apply vibrant colors to each other, the unfortunate reality is that street dogs often become unintended victims of this celebration.
To raise awareness about the gravity of this issue, imagine if the roles were reversed, and instead of our canine friends facing cruelty, it was humans subjected to such mistreatment.
This student campaign titled 'If the Roles were Reversed ' was published in India in March, 2024. It was created for the brand: PETA, by ad school: Yash Sama | Shlok Pardeshi. This Digital, Direct, and Print media campaign is related to the Pets and Public Interest industries and contains 1 media asset. It was submitted about 2 months ago.
Credits
Advertising Agency (School): Yash Sama | Shlok Pardeshi
Art Director: Shlok Pardeshi
Copywriter: Yash Sama