Description
Southern California-based global lifestyle brand UGG® (a division of Deckers Brands) evolves its sandal offering with the new GoldenRise, a three-in-one platform style. In a Spring/Summer 2025 global campaign fronted by HANNI, the musician returns to be the global face of the brand’s new campaign, which highlights the wearability of the customisable silhouette throughout the ultimate summer day. The campaign was created in collaboration with youth culture agency Young Hero.
Rooted in joy, renewal, vibrancy, and warmth, UGG® and HANNI explore the magnetic, effortless feeling that is “Big Spring Energy.” HANNI brings the brand along as she takes the newest UGG® offering from day to night. A morning spent relaxing on an outdoor terrace, vibrant manicures, and pedicures adorned with the GoldenRise, to a night out with friends–Ayumi, Jenny, and Yoyo–shared on social media for fans to follow along. Bold, fun, and playful, the campaign evokes the light feeling HANNI emits.
This professional campaign titled 'Icons Reimagined' was published in United States in March, 2025. It was created for the brand: UGG, by ad agency: Young Hero. This Integrated medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted about 1 month ago.
Credits
Agency: Young Hero
Executive Creative Director: Roberto Max Salas
Executive Creative Director: Nick Panayotopoulos
Managing Director: Zoë Bunyard
Executive Producer: Mea Cole Tefka
Creative Director: Patrick DeYoung
Strategist: Jessica Rodriguez
Creative Director: Ariella Gogol
Creative Director: Kevin Lee
Creative Director: Rachel Albright
Art Director: Benson Rong
Art Director: Corey Lynch
Designer: Nicole Aguilera
Agency Producer: Gosbinda Vizarretea
