“Boo!” edition is four different ice cream packs you can play with. Just move the inside part of the pack up or down and the monster will change its face. Of course, every monster has its name and temper.
This professional campaign titled 'Ice cream packaging you can play with' was published in Ukraine in May, 2019. It was created for the brand: Hercules, by ad agency: ANGRY. This Integrated medium campaign is related to the Food industry and contains 11 media assets. It was submitted almost 4 years ago.
Advertising Agency: ANGRY, Kyiv, Ukraine
Creative Director: Serhii Malyk
Art Director: Nadia Diachenko