Description
2026 Clio Award Winner
2026 - Clio Awards - Grand Winner - X1
2026 - Clio Awards - Silver Winner - X 1
2026 - Clio Awards - Bronze Winner - X 1
Did you know that around one in twelve rams is gay? Because they don’t breed, gay rams are often slaughtered. Rainbow Wool, a sheep farm in Germany, rescues these rams so they can live and love freely. At a moment when anti-gay narratives are growing louder again around the world, Grindr chose to act. As the Global Gayborhood in your Pocket, Grindr is not just where gay people meet - it is where gay culture moves. And culture is shaped not only in community, but on the runway, in media, and in the stories we tell about ourselves.
Introducing I WOOL SURVIVE - a Grindr-led collaboration with Rainbow Wool and designer Michael Schmidt. The world’s first fashion show featuring garments spun and knit from the wool of gay sheep. Grindr connected a gay sheep farmer in rural Germany with a renowned designer in Los Angeles - and turned that spark into a New York runway show featuring 36 bespoke looks – each crafted from the wool of one rescued gay ram. Inspired by historic gay archetypes – hidden visual codes for safety – they were now worn unapologetically.
I WOOL SURVIVE transforms allyship into visibility. By partnering with Rainbow Wool, Grindr is not just supporting a cause - it is shaping culture and proving that same-sex love is as natural as the wool on the backs of these sheep.
This professional campaign titled 'I WOOL SURVIVE' was published in United States in May, 2026. It was created for the brand: Grindr, by ad agency: Serviceplan Germany. This Integrated medium campaign is related to the Electronic Devices industry and contains 4 media assets. It was submitted about 3 hours ago.
