HIV currently affects around 1.1 million people in the United States. 82% of new HIV diagnoses were found in gay and bisexual men in 2015.
On Grindr, users have the option to disclose their HIV status with a tick on positive or negative.
But how can we know that the user isn't lying?
In collaboration with the HIV Test Centers, Grindr introduces GET TESTED, the feature that allows users to prove their HIV status, so you can now enjoy your date aware of your and your partner sexual health.
Keep spreading love, not virus.
This student campaign titled 'Grindr: Get Tested.' was published in United States in May, 2019. It was created for the brand: Grindr, by ad school: Miami Ad School. This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising School: Miami Ad School
Art Directors / Copywriters: Caro Latorraca, Margherita Teodori