Description
What if the whole world was made of fried chicken?
To celebrate Fried Chicken Month with zero media budget, Pollo Granjero turned maps into a playground. Cities, countries, and borders suddenly looked like chicken wings, legs, and breasts. So the brand invited users to find “chicken-shaped” places around the world and share them online. In return? Real fried chicken, redeemable in-store.
No paid media. No influencers. Just pure hunger, creativity, and a viral social challenge that turned global curiosity into local sales.
This professional campaign titled 'I'ts a Chicken World' was published in Costa Rica, El Salvador, and Guatemala in March, 2025. It was created for the brand: Pollo Granjero, by ad agencies: DDB and El taier DDB Centro. This Content and Digital media campaign is related to the Food industry and contains 2 media assets. It was submitted 3 months ago by Senior Creative: Daniel Búcaro of el taier DDB centro.
Credits
CEO: Manuel Madrid.
Creative Chairman Officer: Victor Pardo.
Director General Creativo: Lukas Calderon Giraldo.
Creative Director: Miguel Giraldo.
Senior Creative: Daniel Bucaro.
Art Director: Darsy Rivas.
Account Director: Karina Obando.
Account Executive: Mariana Anleu.
Graphic Design: Denis Cruz.
Copywriter: Arnoldo Gonzalez.
Editor: Kevin Osoy
