ADVERTISING

Ford

Accelerate to freedom

Agency: BBA Ecuador

Description

In our most groundbreaking campaign to date, we pushed the boundaries of creativity by harnessing the power of artificial intelligence and meticulous Photoshop retouching. We envisioned a deep connection between the car and its driver, brought to life through a stunning series of split images that fuse the futuristic with the personal. On one side, the Escape, Ranger Raptor, Expedition, and Explorer are showcased in visionary landscapes, exuding power and modernity; on the other, the driver’s profile emerges, reflecting the perfect symbiosis between machine and human. This visual masterpiece, spanning digital platforms and outdoor billboards, redefines what a campaign can achieve, becoming a true icon of contemporary advertising.

This professional campaign titled 'Accelerate to freedom' was published in Ecuador in August, 2024. It was created for the brand: Ford, by ad agency: BBA Ecuador. This Digital, OOH Outdoor, and Print media campaign is related to the Automotive industry and contains 5 media assets. It was submitted 2 months ago.

Credits

Creative Executive Officer: Bryan Recalde
General Account Director: Francisco Villamarín
Account Director: Paola Frías
Account Executive: Romina Zambrano
Creative Director: Luis Barrera
Graphic Designer: Iván Terán

ADVERTISING

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