Description
Ahmad Tea, with its variety of blends, recognizes that tea plays different roles in different people’s lives, depending on their needs and tastes. This campaign is built around the insight that tea lovers not only seek great taste but also specific benefits, whether they are looking for energy, relaxation, or wellness.
The concept behind this campaign revolves around personifying each blend of Ahmad Tea, giving it a unique character that reflects its essence. By turning each tea into a storyteller, we create a narrative that connects directly with the diverse needs and preferences of Ahmad Tea's consumers.
The campaign uses a comic-style visual approach to introduce different Ahmad Tea blends as if they were individuals with their own personalities and benefits. The visual style is playful, colorful, and approachable, making each tea blend relatable and easy to understand.
The narrative in each comic strip is lighthearted and engaging, with each tea blend telling its own story about why it’s the perfect choice for a specific moment or lifestyle. This personalized approach helps to create a deeper connection with consumers by speaking to their specific tastes and needs.
This professional campaign titled 'Every Blend Tells a Story' was published in Iraq in August, 2024. It was created for the brand: Ahmad Tea, by ad agency: Brodmann. This Content, Design, and Digital media campaign is related to the Other and Soft Drinks industries and contains 3 media assets. It was submitted 3 months ago.
Credits
Communication Agency: Brodmann