i-Fold

‘Summers mein kare cold, winters mein ho jaaye fold’ - (Cools during Summers & Folds during Winters)
Hindware Appliances just released i-Fold, a foldable air cooler. It shows a man visiting his son's house. As he enters, he complains about the hot weather in his son's city. Busy making tea in the kitchen, the son responds with 'khol do' (open it). Confused, the father starts unbuttoning and removing his clothes, assuming his son was asking him to undress. When the son finally walks into the living room and finds his father sitting on the couch in a vest and boxers, he points to the foldable Hindware i-Fold Air cooler right next to his father, finally putting an end to the comedy of errors. i-Fold, offers every Indian home a wholesome solution, not for just summers but for the seasons that follow as well, i-Fold is a one-of-a-kind product. ‘Summers mein kare cold, winters mein ho jaaye fold,’ to perfectly articulate the soul of the product that translates to - 'Cools during Summer & Folds during Winters'. The play on the word ‘kholdo’ (open it) and the Indian habit of dads to go all commando with the onset of summers was a good space to play in.