People’s lives have become like pressure cooker constantly pressurized by the stress to deliver within timelines. To meet the pressure of time, people take support of junk food that is high in fats and salt. The consumption of caffeine too goes up. This all leads to hypertension.
Just like the cooker’s whistle helps reduce the pressure building within, Cetanil helps reduce the hypertension by releasing the pressure on the blood vessels.
This professional campaign titled 'Hypertension' was published in India in July, 2019. It was created for the brand: Cetanil, by ad agency: Peepal Tree. This Print medium campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted over 3 years ago.
Advertising Agency: Peepal Tree, Pune, India
Creative Director: Priya Gupta, Sushant Lokhande
Art Director: Ram Gore
Copywriter: Priya Gupta
Illustrator: Ram Gore