Radio campaign where we take famous lullabies and change the words to highlight the dangers of drifting off at the wheel and in doing so make the ad impossible to drift off to.
This professional campaign titled 'Hush Little Baby, Brahms Lullaby, Rock a bye baby' was published in United Kingdom in April, 2013. It was created for the brand: Seat, by ad agency: Grey. This Audio medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted almost 10 years ago.
Advertising Agency: Grey, London, UK
Global Creative Director: Alejandro Arriagada
Creative Directors: Jason Bramley, Jonny Biggins
Art Director: Jason Bramley
Copywriter: Jonny Biggins
Sound Studio: BSO