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Since 2017, specially with the release of the now iconic collaborations between Nike and high end fashion retailer "Off-White", sneakers have taken a place as premiere high end collectibles, making people do almost anything to get them for retail price since some pairs can go 1800% up or more in prices. We took this as an opportunity to create a once in a lifetime chance to become the only retailer for the next Nike X Off-White collab by doing a scavenger hunt during Miami Art Basel 2020.
This student campaign titled 'Hunt the Hype' was published in Dominican Republic in November, 2020. It was created for the brand: Nike, by ad school: Miami Ad School. This Design, Direct, and Experiential media campaign is related to the Fashion industry and contains 3 media assets. It was submitted over 1 year ago by Erick Ariel Pimentel Montolio of Miami Ad School Punta Cana.
Advertising Agency (School): Miami Ad School Punta Cana
Art Director & Copywriter: Erick Pimentel
Creative Director: Frank Garcia