Panda Express

However You Panda

Agency: The Many


While Panda Express is a notable player in the QSR domain, a pivotal opportunity lies in converting its widespread recognition into increased brand consideration to achieve incremental business growth. In partnership with The Many, The Many Studios, and Pal8 Media, Panda Express unfurls the “However You Panda” campaign. This initiative brings media insights and in-market digital strategy to the forefront of a traditionally siloed creative process, working symbolically to redefine the Panda Express story and engagement trajectory.

Crafting a Cohesive Brand Narrative through ‘Connections’:
"However You Panda" represents a new zenith in brand storytelling, illuminating the essence of Connections. In this bespoke approach, brand resonance, media insights, and social strategy converge, unveiling a refined method of brand expression in the market. Whether it's the allure of a billboard, the engagement of a social media post, or the resonance of a TVC, every component is woven into the fabric of the brand’s narrative, forging a brand experience that not only meets but exceeds industry expectations, aimed at closing the gap between awareness and consideration for the brand. .

An Elevated Cultural Experience Rooted in Reality:
“However You Panda” isn’t merely a showcase of dishes; it plunges into the diner's tangible moments with the brand over savoring the food. Beyond their offerings, the campaign accentuates the seemingly personal tactile experiences tied to Panda Express's dishes. Imagine the tangy splash of the Original Orange Chicken®, the creamy decadence of Honey Walnut Shrimp, the robust savoriness of Broccoli Beef, or the hearty bite of Black Pepper Angus Steak, each bite inviting a flood of memories and experiences. It's about the genuine, unscripted moments: the inadvertent spill of sweet and sour sauce staining your shirt, the playful squabble over the last Cream Cheese Rangoon, or the warm act of sharing Veggie Spring Rolls with your daughter. These instances aren’t just about enjoying a meal; they're about creating and reliving memories, thereby deepening the connection with Panda Express.

This professional campaign titled 'However You Panda' was published in United States in October, 2023. It was created for the brand: Panda Express, by ad agency: The Many. This Integrated medium campaign is related to the Food industry and contains 4 media assets. It was submitted 6 months ago.


Client: Panda Express
Client Team: Danny Aguilar, Fabiola Del Rio, Joe Kim, Andrea Cherng, Fei Wong, Sisi Zhang, Paige Hasama, Rachel Marie Evaristo, Alex Tsao, Elaine Suh-Bartlett, Kevin Tinglof, Vince Chau

Campaign Title: However You Panda
Agency: The Many
Head of Creative: Joshua Paialii
Creative Director: Jacque Vavroch
Creative Director: Amy Matheu
Associate Creative Director: Scott Menzie
Sr. Designer: John Duch
Production Designer: Megan Smith
Jr. Copywriter: Eli Shapiro
Sr. Project Manager: Christina Orozco
Managing Director, Growth: Maggie Cadigan
Sr. Brand Director: Alli Adamonis
Sr. Brand Director: Maggie Lannon
Group Strategy Director: Ashleigh Edwards
Associate Strategy Director: Danny Schotthoefer
Sr. Social Strategist: Cassie Conklin
Social Strategist: Genevieve Whitaker
Community Manager: Genevieve Whitaker
Managing Director, Connections: Davis Jones
Group Media Director: Crystal Chou
Media Director: Brittany Goode
Business Affairs: Lucy Campos
Agency Executive Producer: Chloe Scott
Agency Sr. Producer: Brooke Horne
Agency Producer: Matthew Simpson

Production Company & City: Feel Films, London UK
Director: Tom Wilson
Executive Producer: Nick Hirschkorn
Production Manager: Jules Kueffer
Director of Photography: Adam Frisch
Post Producer: Jonlyn Williams
Editor: Chris Hall
Editor: Nick Gartner
Assistant Editor: Isaac Ruth
Color: Matt Schwab
Sound: Peter Lapinski
VFX/Clean Up: Verdi

Production Company & City: The Many Studios
Director: Evan Tanaka
Agency Producer: Brooke Horne & Matthew Simpson
Executive Producer: Chloe Scott
Editor: Evan Tanaka
Retoucher: Rusty Sena

Production Company & City: 2D Creative, New York
Photographer: Alex Lau
Agency Producer: Brooke Horne
Executive Producer: Shauna Candella
Line Producer: Camilla Carey
Retoucher: Rusty Sena


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