How we made an ad for a residential complex

Imagine a place where you don't just buy a home, but become part of a unique community. A city where your ideas and desires shape the urban environment. This is the concept we have implemented for the Basa.City residential complex.
The real estate world needs a fresh breath. Nowadays, standard clichés are not enough to catch the eye of a modern buyer. Therefore, we created a new reality.

Basa.City is not just a residential complex, but a small country with its own atmosphere and values. The campaign is centered on a fictional municipality with unusual ministers:

The Minister of Breath keeps the level of freshness under control.
The Minister of the Sky monitors the brightness of the stars to ensure that the residents' sleep is sound.
The Minister of Nature Communication teaches birds to sing jazz to create a unique atmosphere.

We have turned Basa.City into a place where every aspect of life is thought out to the smallest detail.
A city where birds sing jazz and the stars shine so brightly that you have to work on their intensity. A city where the air is so fresh that its level of freshness needs to be regulated.

By breaking stereotypes, we prove that even the most ordinary things can be presented from an unusual angle. The campaign for Basa.City is proof that it is worth looking for new approaches to communications.