Love is a Gift

Tiffany & Co. has welcomed actress Amanda Seyfried as its latest brand ambassador, introducing her in its 2026 holiday campaign, “Love Is a Gift.” The campaign includes a short film, “You & Me,” exploring how a gift can become a treasured heirloom, carrying memories, traditions and connections across generations.

Set in a New York townhouse during the holidays, the film follows Ada as she decorates a Christmas tree and discovers a Tiffany Blue Box marked “December ’92.” The box transports her back to the 1990s, where she sees her mother, played by Seyfried, in a new light: not only as a parent, but as a woman with her own accomplishments and identity. In the memory, her mother gives her a hand-painted “Bird on a Rock” ornament, a gift that eventually becomes part of a family tradition when the adult Ada passes it on to her own daughter.

Seyfried wears pieces from the HardWear by Tiffany collection throughout the campaign, while her on-screen daughter wears jewellery from the Bird on a Rock by Tiffany collection. The custom ornament was created specifically for the film in collaboration with production designer Karen Murphy, drawing inspiration from Jean Schlumberger’s iconic 1965 Bird on a Rock designs.

Through a story of family, memory and meaningful gifting, Tiffany & Co. connects its heritage with the enduring emotional value of its jewellery and objects. The campaign positions a Tiffany gift as more than a present, becoming an heirloom that gathers new meaning each time it is passed from one generation to the next.