Description
A campaign that turns nostalgia for toy cars into real purchase motivation.
Inspired by the visual universe of Hot Wheels, its aesthetic taps into the childhood thrill of owning the perfect car—now reimagined through an adult lens. The campaign blends graphic design with AI-generated animation, delivering a visually powerful concept that stays true to its emotional roots.
The result is a promotional effort that sparks desire, reinforces brand positioning, and proves how emotion can become a powerful sales tool.
This professional campaign titled 'Hot Deals' was published in Ecuador in July, 2025. It was created for the brand: Jetour, by ad agency: BBA Ecuador. This 360°, Digital, and Film media campaign is related to the Automotive and Personal Transportation industry and contains 5 media assets. It was submitted 5 months ago.
Credits
Client: Jetour
Creative Executive Officer: Bryan Recalde
General Account Director: Francisco Villamarín
Account Director: Lorena Landazuri
Account Executive: Lola Espinosa
Creative Director: Luis Barrera
Creative team: Carlos Rivas, Iván Terán
Digital Artist: Iván Terán
Post Production: Vanesa Aldaz
