The act of reading allows you, thanks to your own imagination, to become whoever you want without paying for the consequences of your actions, without the remorse, that is why the copy is: live without consequences.
This professional campaign titled 'Horacio Quiroga, Gabriel García Márquez, Milan Kundera, D...' was published in Ecuador in January, 2009. It was created for the brand: Rayuela, by ad agency: FCB. This Print medium campaign is related to the Retail Services industry and contains 4 media assets. It was submitted over 14 years ago.
Advertising Agency: MAYO DRAFT FCB, Quito, Ecuador
Creative Director / Copywriter: Carlos Serrano
Art Director: Andrés Santos
Other additional credits: Alejandro Muñoz, Felipe Arcos, Sebastián Barrera