Hong Leong Bank

Be the light for someone

Agencies: Kingdom Digital Imagineers Film


Primus Wellness focuses on holistic wellness, and provides business opportunities to its beneficiaries by producing and selling their own wellness products using Moringa leaves.

Led by entrepreneur Selvamalar Selvaraju, they have empowered more than 500 individuals to start their own business and generate income through their micro-entrepreneurship program since 2020.

Watch their inspiring story of how they are helping the financially vulnerable communities.

This professional campaign titled 'Be the light for someone' was published in Malaysia in November, 2023. It was created for the brand: Hong Leong Bank, by ad agencies: Imagineers Film and Kingdom Digital. This Content, Digital, and Film media campaign is related to the Finance and Food industries and contains 1 media asset. It was submitted 2 months ago.


Client: Hong Leong Bank
Eiran, Suresh, Syikin

Agency: Kingdom Digital
Strategy Planning: Edmund Lou
Creative: Teo Hwa Chien
Content: Embren Batrisyia
Servicing: Shirven Teaw, Lim Tan Ting

Production Company: Imagineers Film
Director: Koh Chien Han


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