We eliminated the blue from the national flag, creating the first “Honest Flag” with the reality of the environment. Inviting to mobilize as a country in the face of the climate emergency.

This professional campaign titled 'Honest Flag' was published in Ecuador in September, 2019. It was created for the brands: Fridays For Future Ecuador, It's Now, and Universidad Casa Grande, by ad agency: DDB. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago by Director Creativo: Sergio Moraga of Paradais DDB.


Advertising Agency: ParadaisDDB, Guayaquil, Ecuador
Dgc: Agustín Febres-Cordero

Director Creativo: Sergio Moraga
Director Creativo: Andrés Monge
Planner Estratégico: María Paula Mera
Director De Arte: Francisco Félix
Director De Arte: Danitza Ycaza
Diseñador: Jonathan Aguiar
Head Of Digital: Edwin Jarrín
Planner Digital: Jhonny Perez
Social Media Manager: Giovanni Zambrano

Community Manager: Javier Loor


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.