KFC has a new positioning that it is all about honest food. It’s about made the hard way, hand breaded in store, real chicken. Not some manufactured and pulped thing that resembles chicken.
This honest conversation starts with an epic big ad that questions the use of epic big ads and whether we need to embellish like this when we have all we need: great tasting, made fresh,
made the hard way, KFC chicken.
This professional campaign titled 'Honest Ad' was published in South Africa in October, 2017. It was created for the brand: KFC, by ad agency: Ogilvy. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Ogilvy, South Africa
Chief Creative Officer: Pete Case
Executive Creative Director: Mariana O'Kelly
Creative Director: Molefi Thulo
Copywriter: David Krueger
Art Director: Tammy Retter
Agency Producer: Juliet Curtis
Production Company: Your Girlfriend
Director: Trevor Clarence
Producer: Linda Bogle