Everything has to be locked down due to the virus. But what if you can’t stay in because you don’t have a home to go to. If you’re literally homeless?
But finding shelter isn’t the only issue homeless people are facing during the crisis. With the majority of shops closed some people don't know where to find food or even wash their hands.
Agency came up with the idea of solo street musical marathon #listenathome #слухайвдома for those who have no home. A marathon to raise the awareness of the problem and raise money to help homeless people to get their daily meals, face masks and hand sanitizers.
This professional campaign titled 'Homeless stay-at-home' was published in Ukraine in April, 2020. It was created for the brand: Caritas Ukraine, by ad agency: Havas. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: HAVAS Engage, Kyiv, Ukraine
Creative Director: Eugene Ivasyuk
Art-director: Pavlo Melnyk-Krysachenko
Managing Director: Volodymyr Zborovsky
Event Director: Uliana Antypenko