Home to your happiness!

This Father's Day, SHARP brings to the fore and honours the spirit of fatherhood in its campaign 'Aapki Khushiyon Ka Thikaana'!

The campaign showcases the delightful journey of a father and son duo as they navigate the daily household chores with ease and joy, courtesy SHARP India's comfortable and easy-to-use home appliances.

In a society where the roles of household management are often gender-defined, SHARP India's campaign breaks stereotypes by depicting a refreshing narrative where the women of the house (mother and daughter) take a well-deserved holiday, leaving the men (father and son) to take the reins. The campaign beautifully captures the moments of bonding, learning, and sheer fun as the father transforms into a homemaker and takes care of the son by cooking meals and keeping the house in perfect order, all while unleashing the convenience and efficiency of SHARP home appliances. In the second film, the son steps up to get dad out of a fix with the help of powerful & efficient SHARP home appliances, returning the love and effort of his father.

The idea is to showcase the evolving gender roles in urban homes and establish SHARP products as your #BemisaalJodi (Matchless Partner) just like that of the film's 'father & son', making your home, the place of your happiness, 'Aapki Khushiyon Ka Thikaana'.