Description
IKEA Furniture Assembly Instructions for Dads
Step 1
Throw away the instructions.
Step 2
Assemble the furniture as you see fit, and if there’s any screw, nail, or any other part left over, it means it wasn't needed for the furniture and the manufacturers included it just to be on the safe side.
Step 3
Sit comfortably in the chair you just assembled and accept the praises from the whole family. Well, maybe not too comfortably because that screw might not have been extra after all.
This professional campaign titled 'FATHER’S DAY / SCREWS' was published in Greece in June, 2024. It was created for the brand: IKEA, by ad agency: The Newtons Laboratory. This Design and Digital media campaign is related to the Retail Services industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
Client – IKEA
Product – Father’s Day
Advertising Agency – The Newtons Laboratory
Creatives – Giannis Sorotos, Panos Nouveloglou, Dimitra Andrikopoulou
Photographer – Marios Theologis
