Development of interactive hologram in which the user can customize his Peugeot 208. Can remotely configure the 3D car, change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims. And it boasts bicycle carrier, carries snowboard / sky, changing tire centers, add the tow. You can choose the version with roof sky! This was at the 6th International Motor Show 2013 in Buenos Aires.
This professional campaign titled 'Holotransform' was published in Argentina in June, 2013. It was created for the brand: Peugeot, by ad agency: 5SEIS. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Directors: Pablo Saquero, Gabriel Aufgang
Producers: Ariel Serra, Ivan Schwindt
Additional credits: Triple Impacto