Inspired by Canada Goose's Live in the Open approach, we created a stills and video campaign featuring figure skaters gliding, spinning, lifting and gifting in a limitless landscape. Following the skaters journey from dawn to duck, we created videos for different product lines and moments. To bring our limitless horizon to life, we built an ice rink on the Bonneville Salt Flats in Utah, and worked with figure skater Elladj Balde to cast a diverse, exciting, and somewhat unexpected cast to tell our story- Maé Bérénice Méité, Phillip Warren, and Amber Glenn.
This professional campaign titled 'Holiday Campaign' was published on December 15, 2022. It was created for the brand: Canada Goose, by ad agency: Look. This 360° and Digital media campaign is related to the Fashion, Retail Services, and Sportswear industries and contains 10 media assets. It was submitted 3 months ago by Creative Agency: Look of Look.