PTSD isn't just born on a battlefield, it can come from any trauma that an individual may experience in life. This campaign highlights that idea by using everyday people made to look like green army men in a hope to get people talking about the issue and raise awareness around mental health and those living with PTSD.
This professional campaign titled 'Hockey Kid, Business Woman, BBQ' was published in Canada in February, 2018. It was created for the brand: Mental Health Foundation, by ad agency: Arrivals + Departures. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: Arrivals + Departures, Nova Scotia, Canada
Creative Director: Shawn King
Art Director: Jeff Simpson
Copywriter: David Sullivan
Account Director: Jennifer Sutherland
Photographer: James Ingram / Jive Photographic
Post Production: Featherwax
Hair / Make Up: Nadine Beed, Travis Roma